Blog Article Writing & Editing
Blog articles are an essential part of an effective content marketing strategy for so many reasons.
Not only do they boost your search engine optimisation (SEO) and give you something to post to your social channels, but they’re an important tool for expanding your brand awareness and helping your customers consider whether what you offer is right for them.
Being generous with the stories, advice or insights you share in your blog articles – without the hard-sell – builds trust and liking for your brand and organisation that can have huge pay-offs.
'Strategic 6 Pack' of Blog Articles
Whether you’re new to blog articles, or you’re a seasoned marketer who has a particular topic area you want to focus on, you’ll get a head start in content marketing with our Strategic Six Pack.
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By working in a batch, we ensure your content has a clear purpose behind it and consistency between articles.
You get:
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Planning session: we discuss your business and brand strategy, the goals and plans you have for your blog, and how we will work together. Based on your unique needs, we decide on how we will approach blog production. For example:
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Will the articles be ghost-written or journalistic?
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Will they be fact-based, opinion-based or story-based?
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Will we feature experts, and if so, who?
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What tone of voice should we use?
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SEO keyword research and ideation: based on the learnings from our session, plus our own additional research, we come up with a suggested list of topics for you, based on your goals, planned channels and use of the articles, SEO keyword research and trending topics.
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Content calendar: once we’ve agreed on a list of topics, we work together to plan out the details (such as contacts to interview, research to draw on, publishing schedule, and next steps for readers).
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Production of 6 blog articles: Depending on the specifics of the job, we can roll out one blog article per week, one per month, or produce them all together in a batch. Our work includes:
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Research and interviews
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Written articles, professionally edited and proofread
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Coordinating feedback and approvals from key stakeholders
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SEO optimisation
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Teaser copy for social media and email
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2 rounds of amends, included free.
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Depending on what you’re using the blog articles for, you might choose to publish one per week, per fortnight or per month in-line with your social media or email newsletter schedule.
Prices start at $4800.
Individual Blog Articles
If you’re already running an established content marketing program, we can take one-off briefs for blog articles on topics of your choice.
Prices for written articles from a clear brief start from:
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400-500 words: from $450 each
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600-800 words: from $600 each
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1000+ words: from $900 each
Types of Blog Articles
Organisations and individuals might choose to publish blog articles for a variety of reasons, so it’s important to be crystal clear about why you’re doing this before you dive in. For example, you might want blog articles for:
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SEO blogs: boost your website’s ranking in Google search results by sharing information relevant to your business that your audience is actively searching for.
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Social media content: build and engage your social media audiences by sharing long-form content that provides tips, stories and inspiration relevant to your business.
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Thought leadership articles: become a recognised expert in your field by sharing your expertise and perspective on trending topics.
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Email newsletter content: invite your email newsletter subscribers to return to your website to explore topics of interest and continue engaging with your brand.
About Bluebird Content's Approach
Producing high-quality blog articles is at the heart of Michelle’s extensive experience as a content coordinator and managing editor.
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As a trained journalist, Michelle loves a great interview. She believes featuring real people’s voices in articles is the key to unique and impactful content that stands out. Throughout her career, she has honed an approach that combines journalistic techniques with marketing principles, so every piece of content is clear about its audience and purpose.
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Just some of the brands Michelle has managed blog article content production programs for include Deakin University, Arcline by RACV, Property Exchange Australia (PEXA) and Maurice Blackburn Lawyers.