WORK EXAMPLES
Michelle Herbison has worked across industries with large corporates, medium organisations, and small businesses. For more examples of past work, please get in touch.
Content Strategy &
Editorial Management
Content marketing strategy and editorial management for new website launch, via Team Content.
Arcline by RACV
Content marketing repositioning strategy, editorial management and regular reporting.
'this.' by Deakin University
Strategic content management for a bank's business blog article content, a government organisation's business newsletter, and more.
Various clients
Blog strategy implementation plan and editorial management of content production.
'The Property Blog' by PEXA
Cross-channel content audit and best practice recommendations.
Vision Australia
Content marketing strategic roadmap.
Dow Chemical Australia
Website & Email Copywriting
Landing pages, website pages, EDMs, email newsletters, display advertising, social media advertising, and more.
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Deakin University
Website copywriting and editing in updated tone of voice adhering to digital best practices.
Medical Indemnity Protection Society (MIPS)
About Us page, staff bios, product pages, EDMs, email newsletters, educational resources, and more.
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Linked Incursions
EDMs, website copywriting, messaging matrices, and more, for non-profit and arts industry clients.
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Kindred Strategy
Multimedia Projects
MARKETING TV
Hosting & interviewing
NATIONAL CELTIC FESTIVAL
Podcasting
DEAKIN UNIVERSITY
Project management