Email Copywriting
Customers who have handed over their contact details to you can be some of the most highly engaged. But among all the clutter filling their inboxes, your emails need to work hard to keep them interested. That’s where high-quality, professional email copywriting comes in.
Email Nurture Series
If you’ve collected people’s email addresses to nurture them towards a purchase, you’ll need a strategically designed series of marketing emails (often known as EDMs or electronic direct mail) to plug into your marketing automation program.
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Depending on which stage of the purchase journey they were at when you picked up your customers’ contact details, your email nurture series could include emails such as:
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Welcome email
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Product information email
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Case study or tips email
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Special offer email
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Abandoned cart email
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New product launch email
For a really consistent and seamless user experience, it’s a good idea to plan out your series of emails altogether as a batch. We can help you with this planning so your emails always arrive in your customers’ inboxes at the relevant time within the right context.
5-email series: from $1000
Average turnaround time: 2 weeks
Educational Email Series
6-week or 6-day automated sending
At the awareness stage when your customers aren’t quite ready to make a purchase, a great way to start building a connection is to draw them into an exclusive automated email-only educational series of content on a topic they’re really interested in.
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An educational email series is just that – so it’s not about going for the hard-sell. If you’re generous with the information you share, it will pay off in trust, liking, and potential purchases or referrals down the line.
We’ll work with you to decide on a topic that fits the sweet spot between what you can say and what your audience wants to hear. Topics vary wildly between industries, but a series could cover something like:
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Become a whisky expert in 6 weeks
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The 6-step guide to your dream career change
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Fast-track to mastering the 6 knots every sailor needs to know
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Learn the basics of Australian art history in 6 weeks
Educational emails can be text-only, but we can also explore options for embedding imagery or video if that suits your business and your audience.
6-email series: from $3000
Average turnaround time: 1 month