Content Marketing Strategy
Truly successful content marketing is all about hitting the sweet spot between what you can say and what your audience wants to hear. As the saying goes, ‘think like a marketer, but act like a publisher’. Whether you’re launching something new, or wanting to synthesise your existing content, it’s important to have a clear purpose and set of processes.
Content Marketing Strategy
Our best practice content marketing strategy takes a comprehensive look at your business goals, and maps these to content marketing goals and activities to attract and engage a defined target audience.
We cover:
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Content marketing goals
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Target audience(s)
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Content pillars and sub-pillars
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Channels (e.g. social media, SEO, email, PR, YouTube, podcasts, etc.)
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Formats (e.g. social posts, long-form blog articles, video, audio, etc.)
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Processes (for production, promotion and reporting)
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Recommended metrics to measure success
Michelle draws on her years of experience leading award-winning content marketing programs and teams for Deakin University, RACV, and various corporate clients for King Content. Her approach is underpinned by thorough knowledge of marketing strategy and journalistic principles based on her education and work experience.
Full content marketing strategy: from $7000
Average turnaround time: 6 weeks
Strategic Content Review
If you have disparate existing content and need a plan for arranging and uplifting it, a strategic content review from a fresh set of eyes can be a great place to start.
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We’ll thoroughly look through a selection of your existing content – webpages, blog articles, PDFs, emails, brochures, or otherwise – and provide actionable suggestions for improvement.
Taking on the perspective of your customers, we’ll consider digital best practices, user experience, content structure, tone of voice, and cohesion of information.
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Strategic content review of a 10-page website or equivalent: from $950
Average turnaround time: 2 weeks